How I can Help you
Vision & Goals
Map out your long-term vision and set goals to keep you accountable along the way. Knowing where you want to go is key.
Strengths, Skills & Sound
Use your unique musical strengths to your advantage. Get clear on who you are, what you can offer and what you're not willing to compromise.
Personal Brand & Audience
Define your artistic identity and your target audience. Who are you making music for?
Music & Career Strategy
Performers: Release cycles, chunking, release plans, live performances, collaborations.
Non-performers: teaching, session work, composition commissions, licensing, music for TV and advertising.
Marketing & Promotion
Connect with the right people through networking, pitching, social media and relationship-building. Learn how to build your brand so that people get to know who you are.
Money
Explore multiple income sources: booking gigs & festivals, teaching, streaming, licensing, merchandising.
Together we’ll develop a plan to generate sustainable revenue.
Performance & Presentation
Performers: stage presence, live shows, rehearsal efficiency, mindset.
Non-performers: How to facilitate 1:1 and group sessions, deliver content in a professional way and present yourself with confidence so that people connect with you 100%.
Long-Term Success & Growth
Create a roadmap for the next 6 months, 12 months, 5 years etc.
Learn how to maintain momentum without burning out.
1:1 Mentoring
Quick, direct answers to any question you have. Whether it’s how to get started, navigate a particular challenge or overcome performance anxiety.
We’ll tackle it together.
My Journey From Musician to artist Mentor
The year was 2016, and I was living in Australia. I met a fellow musician and we started making music together. We quickly formed a strong bond, both as friends and as artists.
Before long, we were playing gigs and writing songs of our own. One day, Grant found an opportunity online to audition for a label called Strawberry Sound.
We went for it and they loved us. They told us they wanted to sign us, to record our music and share it with the world.
For me, that was everything I’d ever dreamed of. I’d spent years imagining what it would feel like to finally “make it.” But when we got to the studio, things started to unravel. The recording went badly, promises faded, and before long, the deal fell apart.
Later, I found out the whole thing was a scam, and that if we had gone any further, we might have ended up in real trouble.
That moment changed me.
I realised how vulnerable artists can be when chasing their dreams and I vowed to never be coerced like that again, and to help others avoid the same trap.
In 2018, I made my dream come true on my own terms. I became a full-time musician, playing six to seven gigs a week.
Once, I even did three three-hour shows in a single day - St. Patrick’s Day, 2019. It was exhausting, but it proved that hard work, planning and consistency could turn passion into a career.
Eventually, I stepped away from the covers scene and started producing.
I moved into making music for TV and advertising - corporate music. It wasn’t the most fulfilling chapter, but it kept me learning and creating, and it allowed me to live through music.
Then I met Sophie-Maude - a talented young singer who was looking for direction. We started writing, producing and releasing songs together.
One of her singles, Take Me Away, reached number one in New Zealand. We received funding, collaborated with other artists, and built her brand to the point where she’s now on the verge of breaking internationally.
None of that happened by chance. Behind the creative work was a structure - a process I’d refined over years of trial, error, and coaching experience.
It was this system that became the foundation for Artist Ascension. A framework that helps musicians find clarity, confidence and direction so they can build real, sustainable careers doing what they love.
Testimonials
Sophie-Maude
feMale, 22, Neurodiverse musician
5 years working together
Speaking: Sarah - Sophie's Mum
Lou
Male, 53, Investor
3 months working together
I had an incredible session with Ash and I’m truly grateful I connected with him. He was thoughtful, inquisitive and deeply supportive as I opened up about my fears around social anxiety and stepping out of my comfort zone in a new place (Puerto Rico). His insights were on point, his guidance practical and his energy, both caring and professional. I left the session with real action steps and a sense of clarity and encouragement. Ash is someone I’d absolutely work with again for ongoing growth and support. Highly recommend him to anyone seeking meaningful personal progress.
Jake
Male, 18,
Neurodiverse Student
1 year working together
Working with Ash has been a really positive experience for me. One thing I appreciated right away was how understanding and non-judgmental he was. He has this calm demeanour about him and that makes you feel like you can completely honest with yourself.
In our sessions, Ash didn’t just talk at me; he gave me space to speak and reflect, which is something I hadn’t experienced in other services.
Before we started, I struggled with self-control, especially getting off devices and starting new projects. Since working together, I’ve become more mindful and accountable, especially when it comes to making (or avoiding making) decisions.
If you're thinking of working with Ash, I’d say go in with an open mind. He's going to help you see stuff about yourself that is hiding in plain site.
